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PEOPLE & PROFIT

The business show that goes beyond the numbers and the corporate jargon! Stephen Carroll breaks down major business stories and looks at how they affect our lives. Thursday at 4.15 am Paris time.

Brand Trump: Has the US president damaged his company's reputation?

Latest update : 2018-02-22

By Stephen CARROLL , Kate MOODY , Farah BOUCHERAK , Sreya BANERJEE , Alban ALVAREZ

Donald Trump Junior is in India to promote the Trump brand. While the projects being promoted in the country were planned before his father was elected president, questions have been raised about this blending of policy and business. So what is the value of the Trump brand? We speak to Joe Twyman, head of political and social research at YouGov. Also in this programme, the French government wants more control over foreign takeovers. Is it a move towards greater protectionism?